Pros and Cons of 5 Doritos 'Crash the Super Bowl' Finalists Lots of animals and kids once again
Two dogs, one bear, one blind man, two kids, five men in women's clothing, one blow to the crotch, one screaming goat. Those are the key figures for this year's Crash the Super Bowl, presented by Doritos. The contest, which challenges ordinary people to make Super Bowl ads, has selected its five finalists, which are now up for a vote on Facebook. The top vote getter, along with a second spot selected by Doritos, will air during the Super Bowl on Feb. 3. The creators are eligible to to win cash if their spot ranks among the top three finishers on the USA Today Ad Meter. (The prizes are: $1 million for first place, $600,000 for second place and $400,000 for third place.) Also, the creator of the spot that ends up higher on the Ad Meter, whether in the top three or not, gets to work with Michael Bay on the next Transformers movie. Frankly, none of this year's entries are that exciting. The goat one is probably the funniest, though it doesn't really make any sense at all.
Here are the ads, in alphabetical order, with pros and cons of each:
Pros: Blind man, blow to the crotch
Cons: Too many characters
Pros: Cute kid, cross-dressing men
Cons: Weak punch line
Pros: Cute dog, angry bear
Cons: Weak punch line, and what's with the magazine?
Pros: Goat
Cons: Nonsensical plot
Pros: Cute kid, defenestrated dog
Cons: Telegraphed punch line
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- The New York Times Reinvents the Boring Banner Ad
- How AT&T Got Kids to Make Some of the Year's Best Ads
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- This Summer Could Be the Breakthrough in Mobile Advertising
- WPP Created One Big Digital Shop From 8 Smaller Ones
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







