Pros and Cons of 5 Doritos 'Crash the Super Bowl' Finalists Lots of animals and kids once again
Two dogs, one bear, one blind man, two kids, five men in women's clothing, one blow to the crotch, one screaming goat. Those are the key figures for this year's Crash the Super Bowl, presented by Doritos. The contest, which challenges ordinary people to make Super Bowl ads, has selected its five finalists, which are now up for a vote on Facebook. The top vote getter, along with a second spot selected by Doritos, will air during the Super Bowl on Feb. 3. The creators are eligible to to win cash if their spot ranks among the top three finishers on the USA Today Ad Meter. (The prizes are: $1 million for first place, $600,000 for second place and $400,000 for third place.) Also, the creator of the spot that ends up higher on the Ad Meter, whether in the top three or not, gets to work with Michael Bay on the next Transformers movie. Frankly, none of this year's entries are that exciting. The goat one is probably the funniest, though it doesn't really make any sense at all.
Here are the ads, in alphabetical order, with pros and cons of each:
Pros: Blind man, blow to the crotch
Cons: Too many characters
Pros: Cute kid, cross-dressing men
Cons: Weak punch line
Pros: Cute dog, angry bear
Cons: Weak punch line, and what's with the magazine?
Pros: Goat
Cons: Nonsensical plot
Pros: Cute kid, defenestrated dog
Cons: Telegraphed punch line
- Sid Lee and Cirque du Soleil Launch Marketing Joint Venture
- Mozilla Moves Ahead With Do Not Track Browser
- Twitter Snags Local Social Discovery Firm Spindle
- Brands Can Use Images in Facebook Comments, Too
- Judy Greer is a Reluctant Web Video Star
- James Gandolfini is Dead at 51
- Elle's Robbie Myers on Women's Magazines and Serious Journalism
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Draftfcb and Pereira & O'Dell Each Win a Grand Prix in Cyber Category
- 'Dumb Ways to Die' Train Keeps Rolling, as It Wins Grand Prix in Radio
- John McAfee Goes Full Charlie Sheen in Bizarre Ad Full of Guns, Drugs and Women
- TBWA\Media Arts Lab Earns Press Grand Prix for Apple's iPad Mini Ads
- Millennial Guys Are Turning to Makeup
- Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps
- Sean 'Diddy' Combs Pitches Revolt and Tells Advertisers How to Be Cool
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







