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This Canadian campaign for sports-gambling site Pro-Line, from agency The Hive, shows fans who have diminutive (but just as obnoxious) versions of themselves bursting, Alien-like, from their stomachs. "Go with your sports gut," is the theme, but these hosers probably shouldn't. They'll end up in debt up to their ears (both sets of ears!) and be forced to seek help from Canadian debt-management company SOS—which just so happens to be running its own body-parts-themed ad campaign.
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