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Activists and health advocates are rightly upset over this poorly executed campaign to get Mexico City mothers to breastfeed. It shows topless celebrities with a carefully placed banner running right over their breasts that says, "No les des la espalda, dale pecho," which translates to, "Don't turn your back on them, give them your breast."
The first problem is how overtly sexualized the women are. The act of breastfeeding is not a sexual act. It vacillates between being painful, annoying, exhausting, inconvenient and heartrendingly sublime.
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