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Whether you think it's a long-awaited ad hybrid or just a high-cost gimmick, this upcoming interactive print ad for Motorola's Moto X is definitely pushing people's buttons.
Running in 150,000 New York and Chicago editions of January's Wired magazine, the ad lets readers change the color of the handset on display by tapping controls located at the bottom of the page.
The ad's functionality, achieved via wafer-thin LEDs and batteries and created by Digitas, mimics the more full-featured MotoMaker site that allows you to browse the device's customizable options.
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