'Pride of Pyongyang' slogan goes over big in North Korea

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Kim Jong-il has decided that promoting one of his
favorite breweries is more important than Communist principles and has
authorized North Korea's first beer advertisement for the Taedonggang Beer
Factory. Kim's love of fine alcohol has long been documented—particularly
his fondness for Hennessy, on which he apparently spends between
$650,000 and $720,000 annually (the average Korean earns about $900 a year, so clearly
their leader is reacting to Hennessy's "Flaunt your taste" message). The ad
calls the beer the "Pride of Pyongyang" and claims that it will
help ease stress.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in