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Pretend space odyssey ends in tears

2001_2This was never going to end well. The nine U.K. civilians who thought they had been blasted into space as part of a reality show have found out the truth—that they’ve actually been parked at an unused airbase inside a model space shuttle from the movie Space Cowboys. And of course, they’re not happy. “When I thought we were coming back to Earth, I was planning my speech. I was going to say it had been my childhood dream. Now I’m a little bit heartbroken,” said one. Said another: “Aw man. We’re not astronauts. We’re just asses.” As are the producers.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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