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Claes Nilsson, the president of Volvo Trucks, talks up the Volvo FMX while standing—it is soon revealed—on a truck being suspended over the water by a crane in this crazy YouTube video, which calls out its own craziness. (There's "no trick filming," the automaker assures us.) I'm not a fan of ads calling attention to their own composition—that "needs a hook" line grates on me like sandpaper—but there's something undeniably endearing about a man in a suit wearing a hard hat.
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