Prepare for a Summer of Slurpee Selfies Courtesy of 7-Eleven's Mustache Straws

Clever promotion is Instagram gold

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

7-Eleven is now offering its Slurpees with hipsterlicious mustache straws and cups shaped like Mason jars.

Be warned: they ain't free. It's a cool 99 cents for the stache straw, and a full $2.99 for the Mason jar (though you get your first Slurpee free).

The four stache styles include a British upper-lip, a hirsute handlebar, a Ron Swanson special, and the Hulk Hogan. The entire promotion seems perfectly geared for social sharing with Instagram and Facebook.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in