Powerade's Fun 'Workout Billboards' Will Really Make You Sweat

Climbing wall, punching bag and more

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work.

They're more like exercise installations than billboards. One display features a scrolling climbing wall; another invites you to punch it as hard as you can. And all of them will make you work up a thirst that Powerade can then quench.

Your move, Ikea. Via Ads of the World.

CREDITS
Client: Powerade
Project: "Workout Billboards"
Agency: Ogilvy & Mather, Berlin
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in