Pottermania is for grown-ups too

While the past week’s media coverage of Pottermania has focused on kids, lots of grownups have been plowing through the new book, Harry Potter and the Half-Blood Prince, to see which character bites the dust. (No, AdFreak won’t tell.) A survey by Zogby International finds 29 percent of adults saying they’ve read at least one of the Harry Potter books. And among these adults, two-thirds said they intend to read the new one. Do grown-up Potterians identify with Harry? Perhaps not, to judge by another of the survey’s findings.