Pot Noodle will turn your home into a disco

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It seems like only yesterday that we all laughed ironically at Mother London's Pot Noodle ad about turning women into soup. Well, that was a sane idea compared to their latest offering, directed by music-video wizard Joseph Kahn, in which a homely guy and his disproportionately attractive girlfriend turn their apartment into a club by spilling Pot Noodle on his turntable. As if the Auto-Tune vocals ("Oh what's that flavor all over my lips? It's new Pop Noodle's Sticky Rib!") weren't unappetizing enough, they had to throw in a gratuitous teabag shot (thankfully blurred) during the breakdancing sequence.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in