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Well wookiee here. Portland, Ore., ad agency Sincerely Truman is getting itself some publicity—almost half a million YouTube views since Thursday—with this two-minute-plus clip offering director J.J. Abrams tips on how not to "mess up" Star Wars Episode VII. The video and accompanying website recommend keeping true to the adventurous "frontier" spirit of George Lucas's 1977 original by telling a "gritty" story that doesn't overanalyze the power of the Force and eschews unnecessary cuteness (comic-relief aliens and such).
Sincerely Truman seems to have plenty of time on its hands, because it's also working up a Star Wars petition to present to Disney, which is set to release Episode VII in 2015.
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