Pork board angered by unicorn-meat slogan | Adweek Pork board angered by unicorn-meat slogan | Adweek
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Pork board angered by unicorn-meat slogan

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One of the perils of a successful slogan is dealing with parodies, and one of the perils of dealing with parodies is being heavy-handed and coming off as a Grade A jackass. For example: The National Pork Board, purveyors of "The other white meat," have sent a cease-and-desist to ThinkGeek after the latter claimed its Canned Unicorn Meat is "The new white meat."  Of course, it's also "an excellent source of sparkles," but that's a separate issue. Aside from the difficulty of proving in court that anyone is confusing fictional unicorn meat with pork, there's this other little issue: Canned Unicorn Meat doesn't exist. It was an April Fool's Day gag. ThinkGeek has responded with a mocking blog post. "It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn," the site says. They're offering a promotion as an apology: Get $10 off an order of $40 or more by using the code PORKBOARD at checkout.

—Posted by Rebecca Cullers

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