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One of the perils of a successful slogan is dealing with parodies, and one of the perils of dealing with parodies is being heavy-handed and coming off as a Grade A jackass. For example: The National Pork Board, purveyors of "The other white meat," have sent a cease-and-desist to ThinkGeek after the latter claimed its Canned Unicorn Meat is "The new white meat." Of course, it's also "an excellent source of sparkles," but that's a separate issue.
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