Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Poo-Pourri brings the big guns in its holiday campaign this year, having just dropped a perfectly cringeworthy music video—from "Uptown Funk" video director Cameron Duddy—about doing your business away from home without causing a stink.
The odor-eliminating toilet spray has been making viral ads for a couple of years, and this one should do quite well, too. (The holidays are Poo-Pourri's biggest sales period of the year—either because people spend a lot of time eating rich foods away from home, or they like buying gag gifts for other people.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in