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Let’s face facts: Advertising can be slightly superficial. Image matters. That’s why I think an awesome name can be a great advantage. Considering the penchant to slap the founders’ names on the door of new shops, let’s at least hopes the names are good. Here are four of my favorites:
Johnny Vulkan: The Anomaly partner has a name that speaks to a weird, all-knowing power. If Johnny and his cohorts really want to reinvent the agency compensation model, they’ll need all of his ability to mind-meld with clients.
Jelly Helm: I’m told this is some kind of Southern thing.
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