Polish jokes still not OK in advertising | Adweek Polish jokes still not OK in advertising | Adweek
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Polish jokes still not OK in advertising

MediamarktIf you aired a TV commercial in Germany that portrayed Polish people as thieving scoundrels, wouldn’t you expect some sort of backlash? German retailer Mediamarkt has done just that, and is now backtracking. In a recent ad, a Mediamarkt salesman insists that “Poles are decent people,” before being set upon by a bunch of Polish customers, who steal his trousers. Not exactly subtle stuff. The ad plays off a common stereotype in Germany that Polish people will steal anything they can get their hands on. The spot has been pulled off the air, and Mediamarkt has apologized “to all those who were insulted or even hurt by this.”

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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