Plus there’s no room for backseat drivers | Adweek Plus there’s no room for backseat drivers | Adweek
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Plus there’s no room for backseat drivers

Smart You wouldn’t think the lack of a back seat would be a selling point for a vehicle, but Smart cars have to work with what they’ve got. They’ve just released a new spot from BBDO Düsseldorf that features old movie clips cobbled together, showing just how dangerous a back seat can be to a front-seat passenger. (Bonus points for naming the films themselves.) In another new spot, a freakishly tall man struggles with his size everywhere but in the Smart car, as it’s roomier than you would think. See some more Smart movies over at the Smart Web site.

—Posted by Tim Nudd

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