PlayStation Lets You Shoot Up a Real Ice Cream Truck From the Internet Promo for 'Twisted Metal' hits home
PlayStation's Twisted Metal, its longest-running exclusive franchise, is releasing a new game. To promote it, they're letting you remotely shoot the bejesus out of a real-life version of the ice-cream truck owned by the game's twisted killer—a disturbing clown named Sweet Tooth with a flaming head—with an M249 Squad Automatic Weapon. Head to the aptly named ShootMyTruck.com, and press your spacebar to riddle the truck with bullets for two days, or until it explodes in a gigantic ball of flames—whichever comes first. There you can also see the uncensored version of the ad with more F-bombs. The whole stunt, coordinated by Deutsch L.A., starts today—Valentine's Day. And really, what's not to love? If you're twisted enough to love Twisted Metal, you're exactly the sort who would enjoy shooting a truck on the most romantic day of the year.
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Meet the Sleepy's Creative Finalists
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- Yahoo in Talks to Acquire Tumblr
- Obscure Direct Response Brands Dominate Facebook Chatter
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Meet the Sleepy's Creative Finalists
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- How BBH Perfected the Twist Ending for the Year's Best Beverage Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







