Planned Parenthood seeking your signature | Adweek Planned Parenthood seeking your signature | Adweek
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Planned Parenthood seeking your signature

Plannedparenthood22 Duffy & Shanley's "I believe" effort for Planned Parenthood of Rhode Island features building signage, banners and other elements designed to be signed by members of the community. Says Michael Silvia, writer and creative director on the campaign: “We might just prove to the women of Rhode Island that those of us who understand and support their personal rights—if not as vocal—are, inarguably, in the overwhelming majority.” True enough. Given the charged nature of the abortion issue, some opposing views could wind up scrawled across those banners as well. Whether the dissenters will include their names is an open question. All forums for debate should be encouraged. Reach for the pen instead of the sword.

—Posted by David Gianatasio

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