Pizza Hut and gamers: a marketing match from hell

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Just once, we’d like to see a press release that suggests even PR people can traffic in irony. Today is not that day—not when Pizza Hut says it is becoming the official sponsor of the Cyberathlete Professional League. Here are some of the release’s tasty sound bites: “We are excited to be the first organization to cater to the gaming community with pizza delivery options.” That’s from Angel Munoz, founder and president of the CPL.

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