Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When I think "Pittsburgh," heavy industry comes to mind, along with a historically wretched baseball team. PPG Industries, in a campaign from Garrison Hughes, fuses commerce and culture (in Pittsburgh?) to play up the company’s philanthropic prowess in the city. “What do amorphous precipitated silicas have to do with opera?” one ad asks. Oddly, I woke up this morning with the same question on my lips. PPG explains that its success in silicas allows the company to fund the arts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in