Much of the advertising industry seems to run proudly on bullshit. That’s especially true in the Web and mobile space, where rapidly changing technologies have created even more ways for agencies to sell clients ideas that may or may not actually help build brands (or work at all, really). Seizing on the zeitgeist, digital agency Tribal DDB has decided to poke some fun at the range of trendy techniques and shiny tricks that seem to be rehashed again and again. The Wheel of Concept spits out ready-to-pitch PDFs that outline, in perfectly vague terms, how each idea can boost whatever client or product you desire. The agency says its idea generator takes "inspirational pressure off overworked creatives" and ensures that "thinking is one less think you have to think about."