‘Pin-Up Girl’ Barbies for adults only | Adweek ‘Pin-Up Girl’ Barbies for adults only | Adweek
Advertisement

‘Pin-Up Girl’ Barbies for adults only

Wayoutwestbarbie First of all, let me just say there is something inexplicably disturbing about grown women collecting Barbie dolls. I don’t care if they are wearing a Bob Mackie gown nicer than hers or if they are decked out in bronze Dolce & Gabbana. Dolls are for little girls. That said, Mattel has introduced a new line of Barbie “Pin-Up Girls,” which are designed to look like photos of sexy pin-up models from the ’50s. They are supposed to appeal to baby boomer Barbie collectors. The Western one is wearing denim short-shorts, and according to one M.G. Lord, author of a Barbie history, “She looks like a tramp!” Trampy Barbie. Great idea, Mattel.

—Posted by Celeste Ward

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement