Pillsbury Doughboy Gigglingly Crashes Geico Ad

What's he happier than?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hey, the Pillsbury Doughboy appears in The Martin Agency’s latest “Happier Than … ” commercial for Geico. I thought he’d done so a while back, but it turns out that was Eddie Money. Eddie’s tunes are so poppin’ fresh. In the new spot, the Doughboy giggles his way through an airport security check, illustrating that people who save money by switching to Geico are “Happier than the Pillsbury Doughboy on his way to a baking convention.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in