Pigging out on energy

Say what you will about the White House’s new energy conservation campaign; it does have a humorous, antagonistic mascot, “Energy Hog,” a cartoon pig clad in blue jeans and a leather biker’s jacket. The whole campaign is like Ghostbusters in reverse—the more energy you throw at the pig, the more he eats it up. (In one TV spot, he appears from a refrigerator’s water dispenser, and Dad tries to zap him with what looks like a hair dryer.)