This physics factory must only hire women

Leave it to the Dutch to make public utilities and the laws of physics kinda sexy. Ad shop THEY has created two cinematic spots for power company RWE, which apparently employs hangars full of uniformed female flight attendants. They manipulate levers that operate giant metal balls, achieve release for a bounty of blue balloons ... Look, do I have to spell it out? It's all about Newton's Laws, static electricity and customer service. Or something. Who knows? Maybe this is just another day on the job in a socialist utopia.

—Posted by David Gianatasio

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