Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you take a flash photograph of a child, and one of his or her pupils looks white in the resulting image, it can indicate an eye tumor. In the U.K., a series of ads uses reflective ink to illustrate that warning sign, in the hope of teaching parents how to recognize it.
The ads, located at doctors offices and day care centers, feature kids who actually survived retinoblastoma, a rare but potentially fatal form of eye cancer that in most cases affects infants, toddlers and young children.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in