Pete Coors undone by Rocky Mountain taste

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


AdPulp points us to this story: It appears that Pete Coors, CEO of Coors Brewing and the sometime face of the company’s advertising, was cited for a DUI in May after leaving a friend’s wedding in Colorado. His blood-alcohol content was reportedly 0.088 percent, slightly above the legal limit of 0.08 percent. The Denver Post finally got wind of the charge, prompting Coors to release this statement: “I made a mistake. I should have planned ahead for a ride.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in