PETA Gets Itself in Yet Another Hairy Situation Joanna Krupa's latest ad
PETA's print ads are known for their insipid, lad-mag use of sexuality, but the visuals themselves are decent most of the time. Its new "Fur Trim" ad with Joanna Krupa can't even claim that much. Lindsay Rajit, PETA's associate director of campaigns, defends the ad, saying: "Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting ... and when that happens, we will stop using that tactic. But right now, it's a really fun way to grab attention, and get people on the site. And that's why we do it." Cosmo didn't think much of the ad, though, saying "it's pretty lame to attack women's natural 'fur' when you're protecting the fur of animals," and that the only clear message is that "women with pubic hair are gross." They're right, of course, but still, it's a rare occasion that PETA gets called out by someone even more sexually regressive than they are. It's like finding a unicorn. Which brings us right back to whatever is hanging out of Joanna's underpants. Oh God, I need to get off the Internet. Via Adrants.

- Young Tumblr Marketers Have Strong Advice for Yahoo
- It’s Official: Deborah Turness Named President of NBC News
- Clyburn Makes History at FCC
- Yahoo Officially Acquires Tumblr for $1.1 Billion
- Ziff Davis Nabs NetShelter
- Pinterest Adds Advertiser-Friendly Features
- Starbucks Is Open for Business in Vietnam
- Deep Focus Snares Nespresso, Nabs BBDO Creative Exec
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Young Tumblr Marketers Have Strong Advice for Yahoo
- Ad of the Day: Coca-Cola
- Obscure Direct Response Brands Dominate Facebook Chatter
- This Summer Could Be the Breakthrough in Mobile Advertising
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- Shopper Marketing Is Going Mainstream
- Our Picks for the 5 Best and 5 Worst New TV Shows
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







