The perfect movie tie-in for Jell-O | Adweek The perfect movie tie-in for Jell-O | Adweek
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The perfect movie tie-in for Jell-O

Jello_bowlOK, just wanted to get this out there. So, over the weekend, for the first time in several decades, we watched the original version of The Blob, co-starring Steve McQueen and the huge gelatinous mass that eats every living thing in sight. And we were thinking if there were a remake of The Blob (make that a remake of the remake of The Blob), it might be the perfect integration deal for the people at Jell-O (if Marmite doesn’t get there first). After all, if Fords can be driven by suspected terrorists on 24, why can’t a tasty refrigerated dessert be a flesh-eating monster? See? We’re always thinking.

—Posted by Catharine P. Taylor

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