People who wish they could start 2008 over

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Collateral Damage's Constantine Von Hoffman has compiled a roundup of the top marketing blunders of 2008, and notes, "It was a very good year for very bad things." It's only fitting that the year's two biggest stories—the presidential election and the global economic crisis—inform his tie for the top pick: John McCain's presidential campaign and the travails of General Motors. From the Democrats' POV, of course, McCain's image implosion was a marketing triumph. And GM will get a portion of that mega-bucks federal bailout even if it never sells another Hummer, which most of us hope it doesn't.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in