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People Don't Like It When You Turn Your House Into a Billboard It can, however, pay the mortgage

A family in Los Angeles appalled their neighbors by renting out the front of their house as billboard space to marketing company Brainiacs From Mars, which is paying close to $2,000 a month for the space. BFM head honcho Romeo Mendoza has said that, residential zoning laws be damned, he wants to do the same thing to 1,000 homes across the U.S. In fact, a company called Adzookie has been doing this since early last year—and coincidentally, similar ideas are hatching in Thailand. What I want to know is how anyone in the psychedelic space carnival known as L.A. would even notice a billboard house, much less be offended by one.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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