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Canadian clothing company Penningtons is the latest among a growing number of brands waving the body-positive banner. Its most recent activewear spot, created by lg2, showcases a bad-ass plus-size woman confidently nailing yoga poses, as on-screen copy makes unfounded—but common—assertions about why such women can't or shouldn't do yoga.
"Plus size women have no balance," the copy says, as the yogi sticks her one-legged dancer pose with nary a waver. When "They're too heavy to lift themselves" flashes across screen, our model gracefully elongates into a headstand.
The copy pivots to its punch line by using the mother of all these ugly thoughts: "They make everyone around them uncomfortable."
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