Pedro’s wild pitch at Shea Stadium

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Who knew, so early in the season, that Shea Stadium would have seen enough of Pedro Martinez? A new rotating billboard in center field, designed to flash ads between innings and then go dark, so batters can see the ball better, malfunctioned yesterday—sticking on an image of the Mets pitcher and delaying the game for 14 minutes or so in the sixth inning. Humorously, it was an ad for the MSG and Fox Sport New York cable networks, which, due to a dispute, are currently

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in