'Pedobear' Storms Sex Offender's Coupon Ad | Adweek 'Pedobear' Storms Sex Offender's Coupon Ad | Adweek
Advertisement

'Pedobear' Storms Sex Offender's Coupon Ad

Pedobear storms sex offenders coupon ad

Here's a bizarre little story. A Florida computer-repair business called CP Distributor is furious after a coupon-book publisher designed and printed an ad for the company featuring none other than Pedobear—the infamous cartoon bear known around the Internet as shorthand for pedophiles, perverts, child molesters, child-porn aficionados, and the like. The Smoking Gun, which covers the case here, figures the designer must have been playing a joke on the company because of its name—"CP" being itself an oft-used acronym for child porn. The publisher, America's Favorite Coupon Book, isn't revealing the identity of the designer, but says it's a woman in her mid-40s who found the Pedobear art online and didn't realize the meaning attached to it. Her use of the image was "as innocent as it can be," the publisher asserted. If it was a joke, the designer picked an unfortunate company to mess with. One of CP's principals is said to be a convicted sex offender who spent seven years in jail for sexually assaulting a child under the age of 12. Speaking to TSG, that principal said he plans to have an ad in the coupon book's April edition, "but there will be no bear in it."

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS