Paulo Coelho Just Published the Entire Text of His Novel 'The Alchemist' in a Single Ad

175 pages condensed to a print spread

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Any Brazilians who hadn't already read Paulo Coelho's famous 1988 novel The Alchemist could do so for free last Monday. All they needed was a copy of that day's Metro newspaper—along with, probably, a powerful magnifying glass.

That's when Saõ Paulo agency Loducca published the entire novel (about 175 pages in the original Portuguese) in a single newspaper spread to celebrate a recent milestone for the book—a total of seven cumulative years on The New York Times bestseller list.

Copy on the ad reads: "The Alchemist.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in