Pat Sajak and Vanna White Get Unlucky in New Lottery Ad What's up with their crazy co-star?
I'd like to solve the puzzle, Pat. Is it, "Cackling Gambler Weirds Me Out"? This new commercial for Wheel of Fortune-themed lottery tickets, now rolling out in a couple dozen markets nationwide (below is the Georgia Lottery's version), stars the affable Pat Sajak and his letter-flipping on-screen companion Vanna White. They're doubling as convenience store clerks to hawk the lotto and a related $1 million contest in a spot from Jay Silverman Productions. (The concept came from ad agency TG Madison in Atlanta.) Plenty used to hard work—weeknight syndicated TV is a bear!—the two game-show mainstays fit gamely into this low-rent situation, perma-smiles never leaving their faces. It's their creepy co-star who ends up being the most memorable, though, with a maniacal laugh that just won't stop. Did she forget her lines? Did somebody forget to write her lines? She's overly enthusiastic, all right, in a way that makes one's hair stand on end. Wonder what would happen if she actually won the lotto? No, scratch that.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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