Parmalat cheese monster terrorizes Canada

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

First came the killer weeds. Then the huge, obnoxious insects. Now, we get Parmalat's cheese monster on a rampage by BBDO Toronto. String cheese sparks kids' imaginations, I guess, because it can be molded and tweaked into anything they desire. Look, I was brought up not to play with my food—and to this day I can't peel an orange without feeling ashamed. But if those liberal Canadian parents want to let their brats behave like they were raised in caves, that's their business.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in