Paris Subway Stop, Long Deserted, Hosts Eerie 'Prometheus' Ad Installation Riders see ghostly visions as they pass
Plenty of subway stations look like they belong in a horror movie, but this Paris promotion for Ridley Scott's Alien prequel Prometheus takes the concept to the extreme, setting up an advertising installation in the Saint-Martin stop, deserted for 73 years on the Metro's Line 9. The long-unused platform has been dressed up to resemble an otherworldly cave from the movie, with eerie blue optical effects and a huge stone head, an image that's graced most of the film's often elaborate advertising. Frankly, the ghost station, on display through May 25, beats most typical subway stops: It's arguably cleaner and better lit, and Stoney won't vomit on your shoes. Compare it to the next destination on the line, Strasbourg-Saint-Denis, in the clip below, from Half-a-Million Screenshots, with the couple sucking face and dry humping in an almost indescribably freaky fashion. Oh, mon dieu! The next time I need to get around the City of Light, I'll take Le Bus. One more image after the jump. Via Adverblog.
- The Guardian to Consolidate Web Properties Under One Domain
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Ad of the Day: VisitEngland
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Twitter's TV Ad Targeting Uses 'Video Fingerprinting'
- And the 2013 Grand Effie Goes to ...
- Tablets Overtake Smartphones as the Big Shopping Device
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.