Parents screw kids out of their Kraft dinners | Adweek Parents screw kids out of their Kraft dinners | Adweek
Advertisement

Parents screw kids out of their Kraft dinners

Kraft

We mentioned Crispin Porter + Bogusky's grinning banner ad for Kraft Macaroni & Cheese. Here are the agency's first TV spots in the "You know you love it" campaign. The ads explore the classic theme of parents being jerks. I don't ordinarily sympathize much with precocious TV children, but these kids are right to be pissed about Mom and/or Dad skimming their mac 'n' cheese. Clearly the parents are just being selfish and greedy. Were it not for network censorship, I'd suggest they change the tagline to "Guard your shit," as a warning to other hungry kids. See two more ads after the jump. Via Homadge.

—Posted by David Kiefaber


Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS