Pantene 'reality hair star' crowned in live ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Stacy London appeared on Marissa Hopson's Florida doorstep on Tuesday night, surprising her with the news that she'd been chosen as Pantene's "first reality hair star." (Don't we already have one in Donald Trump?) The ad below was broadcast live during NBC's season finale of The Biggest Loser: Couples in a three-network roadblock that also included Bravo and Oxygen. Hopson, a 24-year-old broadcast journalism student who knew only that she was a finalist, screams in front of her TV as she realizes London is approaching her door.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in