Palm Springs' little text message that could

With just one text message, the crappiest Web site I've seen in years, and some wonderfully timed drug violence in Mexico, the city of Palm Springs, Calif., has managed to win back the tourism business of hard-partying college spring breakers. And not a moment too soon. Some history: Palm Springs claims to have invented spring break, but alcohol-fueled riots in the '80s prompted then-mayor Sonny Bono to enact a bunch of no-no's (including a famous anti-thong ordinance) and send students skittering to Mexico.