Padma's Hamburger Ad Redefines Food Porn | Adweek Padma's Hamburger Ad Redefines Food Porn | Adweek
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Padma's Hamburger Ad Redefines Food Porn

Well, here it is: the new Padma Lakshmi commercial for Hardee's/Carl's Jr. that we mentioned back in February, when it was being filmed. It certainly doesn't skimp on the sexual imagery, as the Top Chef beauty opens wide (really wide) to take her first bite of the Western-bacon monstrosity. Plopped down on an apartment building's front steps, she hikes up her skimpy dress and licks the burger all over until, in the heat of the moment, it promptly drips its sauce on her lower leg. Outside of the car wash, it doesn't get more food porn-y than this. Paris Hilton, please pack your knives and go. Via The Food Section. UPDATE: We've replaced the 30-second spot with the even-saucier 60-second version above.

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