Padma Lakshmi seduces a Hardee's burger | Adweek Padma Lakshmi seduces a Hardee's burger | Adweek
Advertisement

Padma Lakshmi seduces a Hardee's burger

Padma copy

She may not get all sudsy with a Bentley, but it looks like Top Chef host Padma Lakshmi will make her feelings for Hardee's hamburgers clear in an upcoming TV commercial for the brand. "I think it's a beautiful love song to food," Lakshmi tells People.com about the commercial, shot this week, for Hardee's Bacon Western Thickburger. "I think eating in itself is an act of great sensuality, so all you have to do is point the camera in the right direction." People.com says Chris Applebaum is the guy who'll be doing the pointing. He's the same dude who directed the infamous 2005 Hardee's/Carl's Jr. ad that showed a multitasking Paris Hilton washing a Bentley while devouring a burger. The (female) PR person who alerted us to the People.com story had this to say about the Lakshmi shoot: "I was actually on set and I gotta tell you she was totally hot and a real class act. Can really put down a burger, too."

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS