Advertisement

Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say Y&R campaign urges men to 'free your skin'

Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness. 

Of course, sneering observers are all calling the Schick models hipsters, so maybe the ads also tap into a sort of cultural exhaustion with all things bearded, buttoned-down and knit-capped. Seriously, I think Tony Montana said the F-word fewer times than I've read the word "hipster" doing research for this post. 

Y&R did a brief interview with Metro about the campaign, claiming that the bearded creatives in the agency's employ "all confessed that their beards aren't actually that pleasant to live with." Lies and slander! They also claim that "women actually find beards kinda gross," which science would argue is only half-true.

Via Design Taxi.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS