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We were reading in USA Today, uh, today that the current backlash against the potential dangers of prescription drugs may well cause pharmaceutical companies to be more careful about how they advertise. Sadly, this probably means that the peculiar yin-yang of prescription drug advertising will soon be a goner, as in: this drug will help you sleep, improve your sex life and stop embarrassing halitosis, if you don’t mind that it just might kill you.
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