Outrun the Grim Reaper at your Crunch gym | Adweek Outrun the Grim Reaper at your Crunch gym | Adweek
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Outrun the Grim Reaper at your Crunch gym

Crunch

An old guy runs on a treadmill. The Grim Reaper runs on the treadmill behind him. Most gyms make you leave your scythe in the locker room. This Crunch Fitness spot by Big & Tall Advertising and O Positive serves as a potent reminder that exercise can kill you. And even if it doesn't, something else will. Death always catches up in the end. Unless, of course, his membership expires.

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