Orville Redenbacher is popping in his grave | Adweek Orville Redenbacher is popping in his grave | Adweek
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Orville Redenbacher is popping in his grave

A video showing cell phones popping popcorn has been popping up all over the Internet in the past month. Anyone with a basic understanding of physics knows that’s crap, but Good Morning America decided to run a trial just to double-check, almost causing Diane Sawyer’s head to explode. Of course it turned out to be a viral marketing ploy by Cardo Systems, a company that sells Bluetooth headsets. (See the reveal video here.) Coming on the heels of Office Freakout, and virals for Ray Ban and Levi’s, YouTubers are at the point where they can smell this stuff a mile away. Via Murketing, Adland and others.

—Posted by Rebecca Cullers

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