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When John Oliver mercilessly skewers an ad because the taxpayer-funded product it promoted flopped, what's the agency that created the ad to do?
One option would be to ignore it. Another would be to write a lengthy public defense.
Some background: Last year, Portland, Ore., shop North launched a campaign to promote Oregon's healthcare exchange, Cover Oregon. Last week, Cover Oregon shut down its $200 million website after failing to get it working properly. On Sunday, Oliver—in his first HBO show—took the effort to task, using the most twee of North's music-themed ads as the lightning rod.
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