Order Condoms Online, Avoid Messes Like This (NSFW)

British ad misses its target

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Here we have the year's least subtle condom ad, featuring lots of messy, Oozinator-like scenes of people being assaulted with what is hopefully vanilla frosting. The advertiser is Britain's One Pound Johnny Club, whose very name sounds dirty, though it's just a reference to its mail-order condom service, which costs as little as £1 per month. The ad promises "Sex without the mess," which is probably the stupidest condom positioning ever, and one that exists only to match the provovative visuals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in