Order Condoms Online, Avoid Messes Like This (NSFW) British ad misses its target
Here we have the year's least subtle condom ad, featuring lots of messy, Oozinator-like scenes of people being assaulted with what is hopefully vanilla frosting. The advertiser is Britain's One Pound Johnny Club, whose very name sounds dirty, though it's just a reference to its mail-order condom service, which costs as little as £1 per month. The ad promises "Sex without the mess," which is probably the stupidest condom positioning ever, and one that exists only to match the provovative visuals. Elsewhere, the company is also trying to appeal to the few dozen people who are still ashamed of buying condoms at a store. "It shouldn't be an embarrassing experience, but it still is," the company claims. You could say the same about the commercial.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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